In the era of digital marketing, physical printed marketing materials like business cards and brochures might seem outdated, but they still remain an effective tool for small businesses. They are tangible and offer a personal touch that is not always possible on the internet, ensuring your brand message is seen, remembered, and acted on by potential customers.
A survey by Allegra and Ascend2 found that physical marketing materials help to accomplish many goals, including increasing brand awareness (63% of respondents say so), generating leads/sales (54%) and conveying detailed information about products/services (41%). Incorporating a mix of print media into your marketing strategy is an easy way to reinforce your message and support your goals.
While business cards and letterhead are staples for most businesses, deciding on the right type of printed materials beyond that can be tricky. A well-designed brochure is a highly effective print material that can communicate all of the necessary information about your company in a way that will catch and keep people’s attention. A good printed brochure will use visuals to tell your story, and then carefully organize your content in a way that is intuitive for your target audience to follow.
Another effective and affordable option is a flyer. These are highly effective for promoting events, products or services that your business is offering. They can be as simple or complex as you need, and should always utilize eye-catching images to attract attention. They should also be very clear in explaining your business, and be easily readable on a variety of paper types and sizes.
Lastly, catalogs are an excellent print marketing material that present your entire product lineup in an organized and attractive manner. Using high-quality images, consistent branding and a clear layout is essential when creating a catalog, so that your audience will be able to quickly scan the information and find what they are looking for. Some brands are even enhancing the interactivity of their catalogs by embedding QR codes that link to more in-depth online content such as videos or special offers, adding a unique and fun element that helps to engage and convert customers.
By taking the time to choose the right types of printed materials and to partner with a San Francisco printing company who has experience working with small businesses, your printed marketing materials can be an important part of your overall marketing strategy that supports your business’s goals.
